Premier Inn Is The Uks Biggest Hotel Chain Marketing Essay

Premier Inn Is The Uks Biggest Hotel Chain Marketing Essay Premier Inn is the UKs largest hotel brand, with over 40,000 rooms and more than 578 hotels. First of all the name of premier Inn was Travel Inn which was established 1987. Premier has been owned by  Whitbread which has the main aim of eat, sleep and drink,  during its entire operation .The Premier Inn was established to compete with the Travelodge  brand owned by Lord Forte .The Company provides 70% of the total earnings of Whitbread. In 2004,  Whitbread  acquired Premier Lodge for  £505 million.  This added more 141 hotels and all the hotels were branded as Premier Travel Inn by Whitbread. Premier Travel Inn was soon shortened to Premier Inn. Premier Inn hotels are mainly found in city centres or on major A-roads. They are rarely found in motorway service areas. Premier Inn has restaurants and bar as Whitbread is historically a brewery. Award-winning Premier Inn is the UKs largest and fastest-growing hotel brand.   Premier Inn bedrooms feature en-suite bathroom, TV with Free view, and Wi-Fi internet access. Premier Inn offers customers a money-back Good Night Guarantee of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britains leading hotel chains. Premier Inn was the first Britain-wide hotel group to sign up with national tourist board Visit Britain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.   OVERVIEW- This project is done in order to fulfil the curriculum as Advanced Diploma in Hospitality. This project is done to find out whether Premier Inn is able to provide the best customer service in UK. This project provides the overall customer services provided by the Premier Inn. It contains customer services at the hotel, online, foods provided by the hotel, its achievement and its weakness. DESCRIPTION- Premier Inn from customer service view:- Premier Inn provides various facilities for the customers. They provide high quality of rooms, quality restaurants and family friendly environment. The main qualities/features of Premier Inn are as follows- 1. Friendly Environment 2. Comfortable Rooms 3. Quality Restaurants 4. Great for kids 5. Great environment for groups 6. Ideal for lone travellers 7. Ideal for business 8. Located Everywhere Friendly Environment: Premier Inn greets the customers with warm welcome. Staffs of premier Inn are highly qualified and skilled. They are very polite with the customers. They are ready to help the customers at any time. Every staffs are instructed to be dedicated towards the care of the customers. Premier Inn has the feeling that customers are their guests and they have the aim that guest are always to be treated as good and as better as possible. From welcoming to serving the foods staffs are fully alert not to give any chance of complains against them. Thats why Premier Inn stands high shouting we are best hotels providing best facilities in UK. From the moment of arrival of customer to the departure of customers there are friendly staffs to make the stay more comfortable and the front desks are manned 24 hrs a day. Comfortable Rooms: Fig- Comfortable rooms provided by Premier Inn hotels. Premier Inn provides king size Hypnos beds which are highly comfortable to sleep in. They have cosy forgery duvets and pillows. They are soft that one feels great to sleep on it. Premier Inn has powerful showers in all rooms and baths in. Both hot and cold showers are available. They also have free view TV with 80 TV and radio channels. One can view any channels or TV stations staying in premier. They also provide free WIFI internet and also desk if anyone needs to work in the room. Its easier to use internet in Premier Inn .Premier Inn has got high speed internet facilities. They also provide shower gel, tea and coffee making facilities and a hair dryer. Premier Inn has blackout curtains for peaceful nights sleep. Quality restaurants and bars: Fig- Bar of Premier Inn hotel There is no doubt that Premier Inn can be the best place for drinking because Whitbread the owner of Premier Inn is historically a brewery. Every Premier Inn hotel has restaurants. Premier Inn is very conscious towards the fact that they are to provide tasty and high quality food. The main reason of having restaurants is that they can make their customers sure that they serve tasty meal and snacks. If a customer has the fond of drinking then the best place for him/her to drink is at the licensed bars of Premier Inn. He/she can enjoy the best drinks of the world in very friendly environment. He/she can have the relaxing drink at the end. Fig- tasty and delicious food provided Great for kids: Fig- Kids enjoying in Premier Inn and Offers given by Premier Inn Premier Inn has great fun for kids and a great value offer for parents. Premier Inn offers spacious family rooms. They dont charge extra cost. Kids under 16s can stay free. Not only that they arent charged for breakfast. Premier Inn says Stay with us from just  £29 a night and see why we were awarded the Tommys Parent Friendly Award for Best Family Travel Facilities in 2007 and 2008. Every family room has a double bed and two comfy pull out beds or sofa beds. Premier Inn also provides cots for babies too. Moreover dont forget that fewer than 16s stay for free. Premier in provides such exciting offers that helps to keep kids amused even though when a customer is away. Premier Inn provides activity packs for kids which are absolutely free. Activity pack contains a story book, activity book, colouring sheet and pencils. Almost all our hotel restaurants have a childrens menu offering food thats packed with natural goodness but tastes great too. Great environment for groups: Fig- Groups enjoying the party in Premier Inn Premier Inn can be ideal choice for the groups to stay in. Premier Inn describes booking of five or more rooms as group booking. Premier Inn provides the facilities of booking the five or more rooms. Customers should just follow the procedure and fill up the form and you can stay in Premier Inn with your group. Groups can be in Premier Inn for celebrating parties or birthdays. Premier Inn promises such groups to provide the best and excellent services. Grouping can be excellent in Premier Inn as it is fun as well as it is great value for the groups as the hotel charges only GBP 29 pounds a night. Celebrating parties and birthdays for groups in Premier Inn can be ideal because Premier Inn hotels have restaurants and bars along with them. There is not going to be any problem of foods and drinks for the parties. Its great in the party view of point. Ideal for lone travellers: Fig-sound and safe stay in Premier Inn Premier Inn pays great attention in the safety of the customers. Premier has number of simple security measures that ensures that costumers have safe, comfortable and enjoyable stay away from home. Some of the simple security measures followed by the Premier Inn to protect the customers are given below: à ¢Ã¢â€š ¬Ã‚ ¢ Premier Inn handles the room details to the customers when they check in and the details are provided discreetly. Room details are not said loud so they arent heard by the people around. à ¢Ã¢â€š ¬Ã‚ ¢ Mostly Premier Inn provides single female travellers rooms that are not on the ground floor or at the end of a corridor. They pay great attention to the safety of lone female travellers. à ¢Ã¢â€š ¬Ã‚ ¢ Every Premier Inn has a door entry system and only Premier Inn guests can enter after 11pm at night. No other persons except the customers are allowed after 11 pm in Premier Inn. à ¢Ã¢â€š ¬Ã‚ ¢ Receptions of Premier Inn are manned 24 hours a day, so there is always someone on hand to help à ¢Ã¢â€š ¬Ã‚ ¢ Every bedroom door in Premier Inn is fitted with a deadlock or chain. It helps to keep the customers safe and confident. Ideal for business: Fig- Hot desk and Meeting rooms of Premier Inn Premier Inn is not only better for the lone, groups or families. Its fabulous in the business point of view also. Effective meeting rooms can be found in Premier Inn. Premier Inn meeting rooms can be boardrooms, theatre or U- shaped. Premier Inn also provides hot desks, business lounges, own office and working lunch too. Hot desk- Premier Inn provides selected private area where one can get online facilities and work in comfort and quiet. Hot desk provides the perfect peaceful environment for work. Premier inn also offers the business lounge entry and unlimited Costa coffee and tea which are already included in the price. It means that they are free. Business Lounges: Premier Inn also provides the business lounges. Business lounges are ideal for the informal meetings. Premier Inn provides the facilities of business lounge which is furnished with comfy chairs and sofas, and is a great area. Premier Inn ensures the availability of teas and Costa coffee all day in business lounge. Own working office: Premier Inn provides all the things necessary in an office. Printers, photocopiers, faxes, telephones and internet offices are provided by the Premier Inn. But these facilities are only available in each of touch base business centres of Premier Inn. There you can find everything that you need to work and stay in touch when you are away from the office. Working lunch: Work and lunch are like nail and flesh for a person. Premier Inn respects these facts so it provides working lunch to the customers. Lunchtime is the chance to refuel and clear ones head. Premier Inn provides sandwiches, which is served in the meeting room or in the business lounge. Its just the decision of the customer where to serve and Premier Inn is ready to serve the customers anywhere. Alternatively there are restaurants where one can eat after their work. Located everywhere: Premier Inn is the brand that has over 500 hotels all over UK and Ireland. This means that Premier Inn hotels are located in everywhere in UK. They can be found in the most of the cities and towns of UK. Premier Inn is also found close to many popular tourist areas. They are also found in seaside towns and airports. They are also along with the major roads. All these hotels have restaurant or bar onsite. They serve freshly prepared breakfast, lunch and dinner as well as refreshments. Drinks are heart of Premier Inn and Whitbread. Details of Foods and Drinks Offered By Premier Inn to Its Customers: Premier Inn meal: Cooked Breakfast Selection Premium Pork Sausages Succulent and meaty, seasoned with nutmeg and sage Vegetarian Sausages Made with sautà ©ed leek Back Bacon Eggs Freshly scrambled, fried, poached or boiled Continental Breakfast Selection Kelloggs Cereals Soya, a non-dairy alternative to milk is available on request Granola Creations Granola cereal with your choice of yoghurt, dried fruit and fresh fruit salad toppings Porridge Please order from a member of our breakfast team Bloomer Bread Thick sliced white and malted wheat Croissants Freshly baked Muffins Blueberry and Double Chocolate Fresh Fruit Salad A refreshing mix of red and green sliced apples, pineapple, grapes and orange segments YeoValley Organic Yoghurts Pro biotic and suitable for vegetarians Twinning Teas Everyday, Decaffeinated, Lemon Ginger, Peppermint, Blackcurrant, Ginseng Vanilla, Camomile and Green Tea Chilled Fruit Juices Orange, Apple and Pomegranate juice drink http://www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageBreakfastMenuPdfFile.tmp/PackageBreakfastMenu.pdf Premier Inn meal dinner: Starters Seasonal Soups: Made from seasonal vegetables. Served with a chunk of tiger bread Prawn Cocktail: Served on crisp salad leaves with tomato, cucumber, a classic Marie Rose sauce and brown bread Chicken Pepper Skewers Succulent chicken breast and mixed pepper skewers, served with your choice of either: à ¢Ã¢â€š ¬Ã‚ ¢ Smoky Chilli BBQ Sauce à ¢Ã¢â€š ¬Ã‚ ¢ Blue Cheese Jalapeà ±o Sauce Garlic Herb Breaded Mushrooms Great for dipping in garlic mayonnaise and BBQ sauce Mains Matured Rump Steak Served with watercress, roasted cherry tomatoes, a fl at mushroom and chunky chips Rope-grown Scottish Mussels In a creamy white wine sauce with a chunk of tiger bread and your choice of chunky chips or mixed salad Spinach Ricotta Ravioli (v) Ravioli smothered in a rich tomato sauce, topped with fresh rocket and cheese shavings. Served with a chunk of tiger bread and a mixed salad Chicken Fajitas Strips of pepper, onion and chicken breast in Cajun spices. Served with warm tortillas, guacamole, sour cream, tomato salsa and grated Cheddar cheese Lamb, Chicken Breast or Beef Burger Served in a sesame seed bun, with chunky chips, coleslaw and your choice of topping: à ¢Ã¢â€š ¬Ã‚ ¢ BBQ Topping: Battered whole onion rings and BBQ sauce à ¢Ã¢â€š ¬Ã‚ ¢ New Yorker Topping: A rasher of back bacon and grated Cheddar cheese à ¢Ã¢â€š ¬Ã‚ ¢ Swiss Topping: Sautà ©ed mushrooms and grated Cheddar cheese à ¢Ã¢â€š ¬Ã‚ ¢ Smothered Topping: A rasher of back bacon, grated Cheddar cheese and BBQ sauce à ¢Ã¢â€š ¬Ã‚ ¢ Spicy Blue Topping: Blue cheese jalapeà ±o sauce à ¢Ã¢â€š ¬Ã‚ ¢ Texican Topping: Cajun spiced vegetables http://www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.PackageDinnerMenuPdfFile.tmp/PackageDinnerMenu.pdf Premier Inn kids Meal: Starters Nachos Covered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsa Potato Wedges Covered in melted Cheddar cheese and served with dipping pots of mayonnaise and tomato salsa Garlic Bread Two slices of garlic bread Dessert: available for children up to the age of 10 Fondue Banana pieces and Belgian waffle e served with a dipping pot of either warm toffee or chocolate flavour fudge sauce Mini Chocolate Indulgence Belgian chocolate truffle ice-cream, chocolate brownies and marshmallows topped with a whip of cream, chocolate crunch and chocolate flavour fudge sauce Ice Cream Made in the Chiltern Hills from a blend of milk from Jersey cows and double cream. Vanilla ice cream served with a crispy wafer and your choice of one of the following sauces, strawberry, toffee or chocolate flavour fudge sauce Jelly and Ice Cream Strawberry jelly and vanilla ice cream Fruit Salad Fresh seasonal fruit salad with vanilla ice cream Chicken Dinner Half a grilled chicken breast served with mash, roast potatoes, carrots, a Yorkshire pudding, garden peas and gravy Chicken Nuggets Six chicken nuggets made with chicken breast, served with chips and garden peas Spaghetti Bolognese Topped with Cheddar cheese and served with a slice of garlic bread Beef Burger Beef burger in a sesame seed bun, served with chips and baked beans Cheese and Bacon Burger Beef burger topped with Cheddar cheese and bacon, in a sesame seed bun. Served with chips and baked beans Fish and Chips Half a portion of hand-battered fish served with chips and garden peas Minced Beef Onion Pie Served with chips, garden peas and gravy Chicken Wrap Two soft tortillas, strips of grilled chicken breast, slices of red pepper and cucumber, grated Cheddar cheese and tomato salsa Vegetarian Wrap (v) Two soft tortillas, slices of red pepper and cucumber, carrot, cabbage, onion, grated Cheddar cheese and tomato salsa Veggie Sausages and Mash (v) Two Quorn sausages served with mash, corn on the cob, a Yorkshire pudding and gravy Create Your Own Pizza Marguerite pizza with your choice of two of the following toppings: à ¢Ã¢â€š ¬Ã‚ ¢ Ham à ¢Ã¢â€š ¬Ã‚ ¢ Bacon à ¢Ã¢â€š ¬Ã‚ ¢ Pineapple à ¢Ã¢â€š ¬Ã‚ ¢ Mushrooms Chicken Curry A mild and tasty curry. Chicken breast pieces in a creamy korma sauce, served with basmati rice Tomato Pasta Penne pasta in a tomato sauce, sprinkled with Cheddar cheese and served with a slice of garlic bread http://www.premierinn.com/en/admin/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu1MenuPdfFile.tmp/OptionalMenu1.pdf Premier Inn drinks: Soft Drinks- Draught Pepsi, Diet Pepsi, R Whites Lemonade Bottle Coca Cola and Diet Coke J20 Orange Passion fruit, Apple Mango, Apple Blueberry, Apple Raspberry or Grape Kiwi flavour Orange Juice or Apple Juice Strathmore Still Water 330ml or 1 Litre Strathmore Sparkling Water 330ml or 1 Litre Robinsons Fruit Shoot Intensely fruity, low sugar, juice drink. Available in Apple Blackcurrant or Orange flavour Robinsons Fruit Shoot H2O Spring water drink with natural fruit flavours. Choose from Blackcurrant or Orange flavour Capri Sun Orange juice drink Liqueur Coffees: After your meal, enjoy a Costa Coffee with your choice of spirit à ¢Ã¢â€š ¬Ã‚ ¢ Baileys Irish Cream à ¢Ã¢â€š ¬Ã‚ ¢ The Famous Grouse Whisky à ¢Ã¢â€š ¬Ã‚ ¢ Lambs Navy Rum à ¢Ã¢â€š ¬Ã‚ ¢ Courvoisier VS Cognac à ¢Ã¢â€š ¬Ã‚ ¢ Disaronno Amaretto à ¢Ã¢â€š ¬Ã‚ ¢ Cointreau Costa Coffee Solo Doppio Espresso Short, strong and black Espresso Macchiato Espresso with a dash of frothed milk Primo Medium Regular Large Cappuccino Espresso topped with steamed, frothed milk and a sprinkling of chocolate Cafe Latte Espresso with steamed milk Americano Espresso with hot water Mocha Espresso with chocolate, topped with steamed, frothed milk and a sprinkling of chocolate Hot Chocolate Steamed milk and chocolate Hot Chocolate Deluxe Steamed milk and chocolate, marshmallows and a whip of cream Freshly Brewed Tea A refreshing blend of the finest tea. White Pinot Grigio, Corte Vigna, Italy The ever popular dry, light and refreshing Pinot Chardonnay, Blossom Hill, USA A lighter style Chardonnay easy to drink, with melon and apple aromas and a hint of vanilla 13.5% ABV Medium, Kendermanns, Germany Popular, soft, fruity medium style white, lower in alcohol Sauvignon Blanc, Montana, New Zealand Classic Kiwi style with amazing zingy gooseberry fruit flavours Semillon Chardonnay, Broken Earth, Australia A great value, medium bodied, dry white with tropical fruit flavours Sauvignon Blanc, Antares, Chile A light, dry, crisp, delicious Sauvignon with refreshing fruit flavours House White, Pearly Bay, South Africa A good all rounder, easy to drink, full flavoured blend of Chenin and Chardonnay Chenin Blanc, Tipas, Argentina A light, juicy, fresh and fruity dry white Rosà © Medium Dry Rosà ©, Pinot Grigio, Italy Fruity, medium dry rosà © made from Italys most famous grape variety White Grenache, Gallo Family Vineyards, USA A soft, fruity rosà © thats perfect for lovers of medium style wines House Rosà ©, Broken Earth, Australia A dry full flavoured rosà © packed with raspberry fruits Red Rioja, Campo Viejo Crianza, Spain Velvety smooth red with lovely mulberry fruit flavours Pinot age Shiraz, Leopards Leap, South Africa A big, bold, smooth and spicy favourite Merlot, Blossom Hill, USA One of Californias most popular medium bodied juicy reds Pinot Noir, Cono Sur, Chile A quality, smooth Pinot with delicious strawberry and raspberry fruit flavours 14% ABV Shiraz Cabernet, Broken Earth, Australia A great value, smooth, spicy medium bodied red 13.5% ABV Cabernet Sauvignon, Hardys VR, Australia Medium bodied with rich blackcurrant fruit flavours 13.5% ABV House Red, Vita, Italy A soft, easy drinking, fruity blend of Merlot and Cabernet grapes 12% ABV, Sparkling Wine and Champagne Bottle Sparkling Rosà ©, Marquis de la Cour, France: Dry, fruity and deliciously refreshing 12% ABV Sparkling Rosà ©, Jacobs Creek, Australia: A refreshing, fruity sparkler. Perfect for that everyday treat 11.5% ABV Cava, Campo Viejo, Spain: Great quality Cava, dry but very fruity 11.5% ABV Champagne, Heidsieck Monopole Blue Top, France: Full, fruity, smooth and lively. Ideal as an aperitif http://www.premierinn.com/en/adm:in/restaurants/brands/Table_Table.pdf.bodyrestaurantinfo.Single.OptMenu2MenuPdfFile.tmp/OptionalMenu2.pdf From customer service to food provided Premier Inn seems to be the best hotel chain in UK. Now lets see what the Premier Inn does in the context of privacy. Privacy is the most important factor. Every organisation or brand must have privacy policies so that they can be the ranked top. Even though having the best customer services and other facilities if any brand doesnt pay any attention to the privacy of the customer then the brand cant be ranked top because its missing the great part of customer service, privacy. Privacy strategy of Premier Inn while booking the hotel room online: Premier Inn is always aware of the right to privacy to every customer who visits its hotels and its official websites. General privacy policies include the information to identify the person, and the rights of customers to verify and amend the information. Premier Inn handles information in compliance with UK Data Protection Act (1998). Premier Inn collects title, first name, surname, address, email address, telephone number and credit card details of the customer. Additionally it also collects the information of the guest accompanying the booker. This is to ensure that Premier Inn identifies the customer on arrival, in checking in and out as well. Premier Inn never shares the information with the third parties. Rights of customer are also preserved by the Premier Inn that means customer can amend or cancel their bookings online as well. Security of the customer is the most: Security is the most essential factor to determine whether the hotel is good enough to stay or not. Though UK is one of the safest places in world still the security matters. Premier Inn is very much conscious about the security of customer. There is 24 hour CCTV operation in all the premises of the Premier Inn. There is CCTV operation in corridor of the Premier Inn as well. There is always 24 hour service in the reception. Fire alarms are available for the detection of the fire in the hotel. These fire alarms are tested every week to ensure that they are functioning properly. Security personals are also available in the hotel for 24 hours. Premier Inn going worldwide: Not only this many new Premier Inn hotels are being opened in UK as well as the Premier Inn is expanding internationally too. Premier Inn has new hotels complete with refreshing top pool, bars and restaurants in Dubai. And Premier Inn has started its business in India too. It has got a hotel in Bangalore in India. Fig: Premier Inn hotel in Bangalore, India Premier Inn from the business point of view:- 70% of total income of Whitbread is because of Premier Inn. Total sales at Premier Inn are up 4.7 percent to  £629.8 million (2008/9:  £601.5 million) .According to the Whibread group, Premier Inn outperformed its competitors during 2009/10. We set out a commercial action plan to reinforce our status as the preferred hotel brand for corporate travellers and aggressively target leisure customers. We are pleased to report good progress on all fronts, said the company. The group shared that in 2009/10, it set out a commercial action plan for Hotels and Restaurants, to build on its competitive edge for the business market and aggressively target leisure customers. As per Whitbreads short and medium term growth plans, Premier Inn is to increase room numbers in 2010/11 by over 2,500 rooms (+6 percent) and target a 32 percent increase to 55,000 rooms in the UK by the end of 2014/15, as well as international expansion. The Budget Hotel Market has nine key players which, in addition to Premier Inn include Travelodge, Jurys Inn, Holiday Inn Express, Easy Hotel, Comfort Inn, Days Inn, Ibis and Innkeepers Lodge. The development of the budget sector, led by Premier Inn, continues to grow. Market value of Premier Inn is absolutely high at the moment. Its market values are high above in the sky. There might be any hotel companies as successful as Premier Inn at the moment. It is estimated that every night about 75,000 guests sleep in the rooms of Premier Inn. Business and Customer services go side by side together in Premier Inn: Premier Inn is the brand name that features en-suite bathrooms, TV with Free view, and Wi-Fi internet access .Premier Inn has given its customer a great offer known as Good Night Guarantee, a money-back Good Night Guarantee .Premier Inn also promises of a good quality room, comfortable surroundings and friendly service. All Premier Inns feature a bar and restaurant serving dinner, drinks and Premier Inns renowned All you can eat cooked breakfast. Business is the great point at this age. Even in the point of business Premier Inn respects the rights and needs of people. So that Premier Inn offers a Business Account for business travellers, a unique expense management solution. This allows companies to control spend more effectively. In 2008 Premier Inn introduced self check-in Kiosks to a number of hotels, reducing check-in time to less than one minute, which has proved to be particularly popular with business guests. Achievements Premier Inn has won many prizes these past years. It was difficult for Premier Inn to establish in the market because they had to compete with established brand Travel Lodge. Premier Inn was awarded as Best Budget Hotel at the Business Traveller Awards 2008. Premier Inn was also voted as the most leading company in the JD Power European Economy Hotel Guest Satisfaction Survey 2008 and 2009. Premier Inn was also recognised as the BDRC British Hotel Guest Survey Most Improved Brand 2008.It was the winner of the Holiday Check Awards in the year 2008. It was also recognised as the Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009. Premier Inn also received the Leisure and Tourism Award at the Customer Satisfaction Awards Which was given by the Institute of Customer Service. Premier Inn supports Water Aid. In December 2008, Premier Inn opened its first green hotel in Tamworth, Staffordshire. This hotel has potential to decrease energy usage by 80 percent. The tec hnologies used in the hotel take radically different approaches to ventilation, heating, cooling and water wastage. Premier Inn has been voted as the leading economy hotel brand in 2010 in JD power European Economy Hotel Guest Satisfaction survey. It is the third consecutive year that premier Inn has ranked highest. Similarly Premier Inn has won three awards at The British Travel Awards in 2010. Premier Inn won Hotel Chain of the year award beating Warner Leisure hotels and Holiday Inn. Similarly it also won Best Business hotel beating Hilton and Marriot. It also won Best Leisure Hotel beating Holiday Inn and Marriot. Premier Inn also wins the best hotel website at Travolution awards in 2010. Premier beat jumeriah.com, elcid.com, elconresot.com and thewithotel.com to win this award. Recent Developments In 2009 Premier Inn launched Premier Offers a  £29 special rate for leisure and business guests. To date, two million rooms have been released at  £29 with the promotion set to continue in 2010. Premier Inn has also launched a new look website at www.premierinn.com with more hotel details, easier booking, interactive maps and increased functionality. At the end of 2009, Premier Inns parent company, Whitbread, announced that it plans, by 2020, to reduce its CO2 emissions by 26 per cent. This is the companys first statement of intent on carbon reduction and will form an important part of its `Good Together corporate sustainability strategy. At the same time, Whitbread reported that from 2007 to 2009, the company improved its carbon efficiency by four per cent which is equivalent to saving 8,562 tonnes of CO2 or taking 2,446 cars off the road. In recognition of this achievement, Whitbread has been awarded the Carbon Trust Standard which is the worlds first award that requires organ isations to measure manage and reduce their carbon footprint and make real reductions year-on-year. Premier Inn has launched its first hotel in India and at the end of 2009 and announced plans to open nine further hotels in India in the next five years. It aims to capitalise on the countrys developing business traveller market. Currently there are a limited number of budget hotel brands in India so this represents a good opportunity for Premier Inn, with its strong hotel model. ANALYSIS AND REAULTS: Premier Inn has been providing great room services to the customer. Premier Inn has given the money back guarantee if the customer isnt satisfied with the room services. But still Premier Inn is unable to provide the smoking rooms as many of the hotels in present do. Even though it is good in the security point of view still this can be one of the factors that can increase the number of regular customers and help in the business. Premier Inn has got lots of varieties of food available to serve to its customers but still its lacking something. Premier Inn is not being able to provide specific foods to the specific illness like diabetics, pressure, etc. Similarly Premier Inn food menu is unable to provide food menu in accordance to the religion. Muslims eat Halal while Christians dont. This means that Premier Inn is lacking in this field as well. Now Premier Inn has been able to provide drinks of different region but it hasnt been able to provide food of whole over the world. At this period of time one hotel cant only think of providing English food to the customers because people from whole over the world come to visit UK. But premier Inn is unable to provide the specific regional foods to the customers. Now though Premier Inn has some of vegetarian foods in its menu but it hasnt been able to provide specific vegetarian food menus to the customers. Premier Inn isnt being able to provide varieties of food as it does with its rooms. Thats why Premier Inn is unable to guarantee in its food as it does in its rooms. CONCLUSION AND RECCOMENDATIONS: Even though Premier Inn lacks in some aspects it can be determined as the top hotel chain company in UK but still it is not perfect. If it can adopt the measures mentioned above I believe that it can be the perfect hotel chain in UK. ACKNOWLEDGEMENT: I would like to thank all those people who helped me out throughout this project. My deep

Introduction to Cooking Essay

Carbohydrates – Starches and sugars are present in foods in many forms 2 Most Important Changes in Carbohydrates Caused by Heat are: 1. Caramelization – browning of sugars; browning of sauteed veggies and golden colour of breads are sample of Caramelization 2. Gelatinization – when starches absorb water and swell; a major principle in the thickening of sauces and in the production of breads and pastries *ACIDS inhibit gelatinization. A sauce thickened with flour or starch will be thinner if it contains acid. FRUIT & VEGETABLE FIBER FIBER – group of complex substances that give structure and firmness to plants. Fiber can’t be digested. See more: how to write an introduction – The softening of fruits vegetables in cooking is part of the breaking down of fiber. – Sugar makes fiber firmer – Baking soda makes fiber softer. Vegetables become mushy and lose vitamins PROTEINS – a major component of meats, poultry, fish, eggs & milk products – consist a long chain of components called amino acids COAGULATION – when the proteins unwind, they become attracted to each other and form bonds – the coagulated proteins form a solid network of bonds and become firm – most proteins complete coagulation are cooked at 160-186Â °F MAILLARD REACTION – is what happens when meat browns – happens only on the dry surface of food. CONNECTIVE TISSUES – special proteins present in meat (separates the meat from the bone) FATS – are present in meat, fish, poultry, egg, milk products. – Important medium for frying – Liquid fats are called OIL – When heated, they begin to breakdown – When hit enough, they begin to smoke and deteriorate rapidly.

Learning from Mass Media Campaigns for Hiv/Aids Prevention

Learning from Mass Media Campaigns for HIV/AIDS Prevention Reviews of mass media campaigns have a special interest for me. They demonstrate what can be done, and as importantly, what cannot be done, by relying on a 1P approach. I have talked about the 5% Solution before, and noted another review of mass media campaigns for changing health behaviors. This post focuses on the findings from a review of recent campaigns to prevent HIV/AIDS. What is interesting in this report are the comparisons it draws to reviews of earlier campaigns in this area as well as the current state of the art and science.The authors used seven principles to guide their analysis: (1) conducting formative research on and about the target audience; (2) using theory as a conceptual foundation; (3) segmenting one’s audience into meaningful subgroups; (4) using a message design approach that is targeted to the audience segment(s); (5) utilizing effective channels widely viewed by and persuasive with the targe t audience; (6) conducting process evaluation and ensuring high message exposure; and (7) using a sensitive outcome evaluation design that reduces threats to internal validity and allows causal inferences about campaign impact to be made.The question they explore is: to what extent have recent HIV/AIDS campaigns in the literature adhered to these principles? Noar et al (2009) began with a search of peer-reviewed articles appearing from late 1998 through October 2007. Mass media had to be a central or prominent part of a campaign that focused on increasing safer sexual behaviors, reducing risky sexual behaviors, or encouraging HIV testing.At least one outcome measure had to be reported; 38 articles were identified that met these criteria, representing 34 different campaigns. The results on the variables of interest were: Formative research – 16 of the 34 studies (47%) reported any type of research with the audience or pretesting of messages. the most commonly reported activity was research about campaign messages, including pretesting messages or examining message preferences of members of the target audience.Only two studies used formative research to develop or test their outcome measures (a neglected part of the research process in too many studies). Using theory – 44% reported using theory, most often the Health Belief Model, Reasoned Action and Planned Behavior, Social Cognitive Theory, the Transtheoretical Model and Stages of Change and the Information-Motivation-Behavioral Skills Model. Audience segmentation – 94% (all but 2) described an approach to audience segmentation.Message design – very few campaigns used theory to guide development of persuasive messages. The authors note that while behavioral theories can suggest the type of content to include, HOW that content is formed into messages is often approached without explicit reference to relevant theoretical models such as message framing, emotional appeals, sensation-see king, elaboration likelihood model and the use of narratives.Channels – 21% used a single media channel with television, radio and print media being the channel of choice. The remaining campaigns used other channels (billboards, brochures, Internet, newsletters) and a variety of promotional materials such as baseball cards, postcards, condom packs; a variety of interpersonal strategies including peer education and skill-building workshops and hotlines; and some also included community partners, coalitions and community mobilization in their activities.Process Monitoring – 82% of the campaigns reported audience exposure to messages, with a mean exposure of 77% of the targeted audience (a range of 35% – 100%). There was little reporting of frequency of exposure to campaign messages, and when those data were reported, it was difficult to make comparisons across studies. Outcomes – Pre-Post test designs using independent sampling were employed by a plurality of the campaigns (13 of the 34, or 38%). Eleven studies used only a post-test measure.The authors note that this means that 70% of the campaigns used weak outcome evaluation designs. In 24 of the campaigns (71%) behavioral outcomes were reported, most often either condom use or HIV/STD testing. Among the studies that used stronger designs (the other 30%), only 2 of the 10 found no statistically significant effects. Six studies reported significant changes in outcomes including talked with others about safer sex, continued abstinence, initiated condom use, increased condom use, reduced number of sexual partners, or were tested for HIV.The other two reported changes in behavioral intentions (for example, to use condoms and shifts in stages of change). The authors conclude that, when compared to another review of this literature in 2000, HIV/AIDS mass communication campaigns are increasingly: (1) targeting defined audiences developed through audience segmentation procedures; (2) design ing campaign themes around behavior change (rather than solely knowledge or attitude change – though given their selection criteria, this is hardly surprising); (3) using ehavioral theories to inform campaign design; (4) achieving higher message exposure to campaign messages; (5) using stronger quasi-experimental designs with control groups for outcome evaluation (although still far too few studies use these stronger designs); and (6) including measures of behavior change (or behavioral intentions) in outcome assessments. This review highlights how mass communication efforts for HIV/AIDS prevention have shifted from general awareness and knowledge outcomes to ones more tightly focused on achieving behavioral changes among defined segments of the population.While formative research has become commonplace, there are relatively few studies that use research designs that allow for drawing strong conclusions from their findings. This latter point does not mean that research design s must be randomized controlled studies, but as the authors note, even the addition of control groups or using time-series with control communities help address the question of whether there are alternative explanations for the observed effects (for example, that the respondents are not simply placating researchers with favorable or socially desirable responses to their questions).Social marketing is more than mass communication campaigns, but we often use mass media in conjunction with products and services, providing incentives and reducing costs of engaging in new behaviors, and increasing access and opportunities to perform these behaviors. Learning what works with mass media is important, but as other reviews have pointed out, it is not enough to achieve public health outcomes.Some marketers will note that health communication planners have adopted our practices of segmentation, targeting behavior change and using formative research. However, the importance of using theories th at fit the problem of designing persuasive messages is one important takeaway. The other takeaway is the challenge of designing better studies to assess outcomes.Thinking about using comparison populations, or simply delaying intervention among some priority groups while continuing to assess important outcomes, can help us demonstrate that we have more than a very elaborate, and perhaps even effective, placebo. Reference: Noar, S. M. , Palmgreen, P. , Chabot, M. , Dobransky, N. & Zimmerman, R. S. (2009). A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress. Journal of Health Communication, 14: 15-42. 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Dealing With Societal Trends Mcdonald s Marketing...

Dealing with Societal trends There are changing societal trends in the areas where McDonald’s operate. There are changes in consumer preferences and also in some communities they culture different as compared to other areas in the market. To remain relevant in the market, they have to deal with these issues by conducting market research that will help them be knowledgeable of the needs of the market. They also need to adjust their menu to suit the needs of the consumers. McDonald’s Marketing Strategies McDonald’s has developed a series of marketing strategies to meet is mission and challenges. One of them is its adaption to local preferences. Let’s take India as an example. â€Å"Many Indians are either Hindus or Muslims. The article â€Å"Etiquette in Indian Restaurant† indicates that â€Å"in Hinduism, the cow is considered a sacred animal so it cannot be eaten; Similarly, Muslims consider the pig to be a very filthy animal so it cannot be eaten†. Because of such religious beliefs, most restaurants do not serve beef and pork. So there is only Chicken on the McDonald’s menu. Besides that, Indian prefer spicy food, even the sundae is spicy. Thanks to that, McDonald’s has remarkable achievements in its global expansion. Two-thirds of its new restaurants are opened outside America. The second strategy is a healthier menu. That is the response to the growing concern over obesity and junk food. As we can find out, from 2000 to 2013, we have Fruit N Yogurt Parfait, salads, apple slices whichShow MoreRelatedMcdonalds Global Growth7110 Words   |  29 Pagesmeans the consumer is familiar with the brand and will buy it. McDonald’s used standardised promotion methods. McDonald’s turned away from an unchanged menu to a menu that is trendy and innovative. McDonald’s change its menu to keep up with the new trend of eating healthy. McDonald’s expanded its menu and extended its store hours. They benefit from the trade down of consumers from more expensive eating places. McDonald’s growth is due to finding good real estate locations, management of distributionRead MoreSocial Responsibility, Consumerism, and the Marketing Concept4723 Words   |  19 PagesSOCIAL RESPONSIBILITY, CONSUMERISM, AND THE MARKETING CONCEPT Robert D. Winsor, Loyola Marymount University ABSTRACT This paper compares the often-criticized selling orientation or selling concept with the commonly-praised societal marketing concept from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are exploredRead MoreManual Of HND Marketing Planning Fina14769 Words   |  60 PagesHND Business- Unit Manual- Unit 14- Working with and Leading People UNIT MANUAL (STUDY GUIDE) Marketing Planning Unit 19 HND BUSINESS N E NELSON COLLEGE LONDON L S O N C O L L E G E Copy right Author Editor Version Nelson College London Alfred Mbeteh Nazim Uddin V1-August 2013 HND Business- Unit Manual- Unit 14- Working with and Leading People TABLE OF CONTENT Table of content ...........................................................................................................Read MoreMarketing Assignment on Transcom Food Beverages Ltd.2616 Words   |  11 PagesOfferings in Pizza Hut 3. Beverage 4. Appetizers 5. Soups 6. Salad 7. Pasta 8. Pizza-Pan Pizza, Thin ‘n’ Crispy, Stuffed Crust. 9. Desserts Marketing Concepts There are five alternative concepts under which organization design and carry out their marketing strategies. 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Four years ago, more than half (53 per cent) of the top 200 retailers operated in only one country. Today, only 44 per cent remain single-country merchants. This globalization trend can only intensify in the years ahead. The benefits of increased sales and greater economies of scale are too l arge to be ignored. where the world wide retail sales alone is valued at $ 7 trillion . The top 200 retailers alone account for 30% ofRead MoreEthical Banking And Customer Satisfaction : A Comparison Between Bankmecu And Commonwealth Bank Of Australia2559 Words   |  11 Pages 2012). Eventually, the rise of the Internet age allowed for collective empowering of consumers. The purchasing power that consumers possess are seen to be a vote, that when harnessed collectively, is large enough to topple corporate giants (Kucuk, S. U., 2008; Shaw, Newholm and Dickinson, 2006; Michaelis, L). This is known as ‘consumer citizenship’ (Gabriel, Y., Lang, T., 2006). The success of activist campaigns advocating sustainable consumption, ethical investment, free-trade practices and muchRead MoreMarket and Environment Analysis of Pakistan and Its Impact on International Businesses or Mne’s Operating in the Market of Pakistan in Current Economic and Political Climate11533 Words   |  47 Pagesthe e conomies are facing various challenges; they need to grow, to expand, to think beyond and to come up with innovation in order to retain businesses domestically and internationally. The reason behind writing this dissertation is to clarify the strategies and results, a MNEs can make the most of to begin with penetration, and afterward on developing itself on emphasis international businesses segment of Pakistan. In this epoch of hectic rivalry, nationalized and international organizations maintainRead MoreSituational Analysis of Starbucks13207 Words   |  53 Pagescompeting grounds for the coffee industry. Then, we delve into the driving forces and decipher what moves the rivals into competition. Upon the industry analysis, we move into the intricate details of market growth, market size and various industry trends. The next topic to be discussed is the Five Forces analysis and how this affects the industry. Finally we close with competition analysis, industry competitors; rivals anticipated strategic moves, and the key success factors. The next partRead MorePanera Bread Cast Study5734 Words   |  23 PagesPanera Bread Company in 2011- pursuing growth in a difficult economy Executive Summary Louis Kane and Ron Shaich started a bakery-cafà ©, Au Bon Pain Co., Inc. in 1981. The company grew and between the 1980’s and 1990’s became the top bakery-cafà © operated company. Ron Shaich, along with fellow team members traveled around the country studying different fast food markets. They liked what they saw and realized that Au Bon Pain could be constructed in a way to offer an exceptional dining experience

Metaphysics Essay - 570 Words

Metaphysics Metaphysics is the philosophical study whose object is to determine the real nature of things to determine the meaning, structure and principles of whatever is insofar as it is. (Britannica.com). So if the sole purpose of metaphysics is to determine the true meaning of things but everything isnt absolute what is the purpose of metaphysics? The nature of the world can be a ever changing thing. Depending on the generation, part of the world or even when you were born into your family (ex. first, middle or baby child) your views can change. The view that I have is that the world is not only chaos but in total chaos. The definition of chaos from Websters Dictionary, is a state of things in which chance†¦show more content†¦The hate that can exists because of different beliefs and lifestyles extends to our country because some groups of people cannot understand or like the freedom that our country has. This and many other things contributes to the chaos around the world. As long as there is people and cultures around in different parts of the world there will always be differences and peace will be something that we as a society and as a world will strive for. A world without chaos how would that be? I dont think anyone would know or how could we handle it if it did happen. Our minds do seek order out of chaos with out a question. Like I said, I think that all the chaos in the world leads to disagreements then to war. In some way or another I think the solution that we as humans to seek out order in our minds we go to war. True not all the time do we go to war sometimes we have a peace summit or something of that sorts. But order in peoples minds seems like it only c omes when they get there way or they are almost forced to take that point of view. Like we have learned, metaphysics isnt always final nor absolute when it comes to nature or science. If you want you can almost come up with an argument for anything about anything. My statements in this paper might be true or they might be totally off, but can anything in philosophy be wrong because its just thoughts and your own opinion. So basically I think the world is inShow MoreRelatedWhat Is Metaphysics? The Universal Definition Of Metaphysics1140 Words   |  5 PagesGarrett Recto 11-19-2015 PHL 204 FINAL PAPER WHAT IS METAPHYSICS? What is Metaphysics? The universal definition of metaphysics in philosophy is the aspect that deals with the first principle of things, which include abstract concepts of the being, knowing, cause, identity, time and space. Basically, metaphysics encounters the basic questions in such possible terms; what is there and what is it like? As individuals, we attempt to grasp or comprehend the theories and meaning of every aspect toRead More Metaphysics Essay705 Words   |  3 PagesMetaphysics Metaphysics can be defined as an attempt to comprehend the basic characteristics of reality. 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He argues that such a hybrid can never truly function as religion and that to attack such a false construct is to fight against a shadow, rather than to engage the true subject (21). Morality, metaphysics, and religion all address the same subject matter—theRead MoreQuestions On The Philosophy Of Metaphysics1372 Words   |  6 PagesEdina Pepic Metaphysics 04-04-15 Midterm 1. What is the project of metaphysics? How did the early Greek Philosophers develop the issue? What were their enduring contributions, the diversity of their responses and the abiding issues that will engage the subsequent tradition? The project of Metaphysics is the study of existence; Metaphysics purpose is to answer, â€Å"What is reality.† Metaphysics reviews everything in the world that exists, although Metaphysics is a small part of Philosophy itRead MoreThe Metaphysic Of Abstract Particulars1998 Words   |  8 PagesIntroduction: In this paper I will present the arguments for tropes and their distinction from universals and particulars as presented by Keith Campbell in his paper â€Å"The Metaphysic of Abstract Particulars.† I will then present a counter argument to Campbell’s evaluation and provide possible responses to those arguments. I will also provide possible adjustments Campbell could make to create a more sound argument. Campbell’s Argument: Since Plato, two mutually exclusive yet essential categoriesRead MoreDiscourse on Metaphysics by Leibniz Essays612 Words   |  3 PagesDiscourse on Metaphysics by Leibniz In the Discourse on Metaphysics by Leibniz he suggest that, we maintain that everything that is to happen to some person is already contained virtually in his nature or notion, as properties of a circle are contained in its definition. This assertion raised a difficulty for Leibniz. This difficulty was that human freedom will no longer hold, and that an absolute fatality would rule over all our actions as well as over all the rest of what happens in theRead MorePlato s System Of Metaphysics1049 Words   |  5 PagesAdrian Farrales Introduction to Philosophy Metaphysics 11/6/14 Plato’s system of metaphysics revolves around the concept of Eidos, or forms. A form is the perfect and truest instance of a particular idea. In the world, we find particular instances of each form. For example, a certain pen is a particular instance of the form of pen. Every single pen in the world contributes to the form of pen. This contribution of particulars to the forms is called mathexis in Greek, or simplyRead More Immanuel Kant’s Metaphysics Essay3676 Words   |  15 PagesImmanuel Kant’s Metaphysics THEME In regard to Metaphysics, Kant’s results were seemingly the opposite to what he strove to achieve, cf. the claim, in his Introduction, that â€Å"In this enquiry . . . I venture to assert that there is not a single metaphysical problem which has not been solved, or for the solution of which the key has not been supplied.† In the summing up of his Prolegomena, he records with evident pride in achievement: â€Å"Anyone who has read through and grasped the principles

Caribbean Crucible History, Culture, and Globalization

Caribbean Crucible: History, Culture, and Globalization Kevin A. Yelvington In the present age of globalization, it is often forgotten that these world-encompassing processes were initiated with European expansion into the Caribbean beginning more than five hundred years ago. We now see the proliferation of overseas factories enabling owners, producers, and consumers of products to be in widely distant locales. It seems to us that in the search for profits, commercial activity has recently spread to every corner of the earth. We observe that the continual movement of humans across borders results in new forms of hybrid and creolized cultures. And, we feel that the world around us is moving faster and faster: the rapid circulation of†¦show more content†¦In the Western hemisphere, sugar was first grown in the present-day Dominican Republic and shipped back to Europe around 1516. With the rapid destruction of the native populations, enslaved African laborers were imported shortly after the first canes were planted, thus paving the way for the prolifer ation of the widespread and centuries-enduring plantation complex and the rapid transformation of tastes and consumption in Europe. One by one, at least six European powers entered the fray and wrestled with each over the riches to be obtained from the region under colonization. Caribbean islands were exchanged as part of peace negotiations after European wars, and sometimes captured outright by those countries that could muster the naval power so far from their shores. The source of this wealth was the fruits of the labor of enslaved Africans. Commercial and military intervention on the African coast ensured a supply of captive laborers for the plantations. The slave trade represented the largest capital investment in the world, meaning that the slaves themselves were valuable commodities, and was promoted and patronized by the royal families and leading merchants and politicians of Europe. Africans were enslaved and taken to the Americas, agricultural commodities were transported, often in the same slaving vessels, from the Americas to Europe, and trade goods were shipped fromShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesBehavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management 577 Appendix A Research in Organizational Behavior Comprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1

Alzheimer Disease

Question: Describe about Alzheimer Diseas? Answer: Introduction: Alzheimers disease is marked by continuous dementia. The cholinergic neurons are affected by Alzheimers disease and it is a neurodegenerative disorder. Generally aged people are affected by this disease. Due to Alzheimers disease the personality and memory of people are damaged. Emotions, capacity to solve the problems and social skills are affected by Alzheimers disease. The main reason of Alzheimers disease is cholinergic deficiency in the brain. So the patient with Alzheimers disease needs an extra care from the nurses. The role of nurse with the patient is very important because the patients are unable to do their daily work. Communication is very important in the career of nursing. The information can be transferred by communicating with the people. Nursing is the profession where the communication is more important because they are needed to communicate with the patient, the family of patient, the co-workers of nurses, supervisors, and many others (Effective communication: Principle of nursing practice E; 2015). Sometimes a long communication takes more time. We need to communicate with others at a short time, so the key components of the communication are needed. Communication in this profession is not an easy task because single incorrect information may lead to a huge problem. So the potential and the skill of communication are very important for nursing career (Laleh Loghmani, 2014). The patient with Alzheimers disease is handled carefully because their mental condition is not stable or normal. The nurse should have the knowledge to communicate to this type of patient. The nurse should communicate with the family of an Alzheimers disease patient because the patient has not the capacity to memorize (Nursetogether.com, 2011). Alzheimers disease gradually decreases the ability of patient to communicate with others. So it is difficult for the nurse to communicate with the patient. It is the challenging task to communicate with the patient for nurse and also the family of patient. There are some regulations for communication with the Alzheimers disease (Helpguid.org). The nurse should communicate in a short, clear and simple sentence which is easy to understand. It is the responsibility of nurse to tell the patient about everything if the patient wants to know. Every time the nurse should call the patient by their own name. The patient is taken more time to understand all conversations and for this reason the nurse should speak very slowly with the patient. Only closed- ended questions are used for this type of patients. Because of the short term memory the nurse should ready to repeat same conversation. Sometimes the patients are behaved like baby and it is the responsibility to nurse to talk in a baby talk language. Conclusion: The change in behavior is noticed in the patient with Alzheimers disease. The responsibility comes to the nurse to take proper care. Because of the seriousness of the disease the nurse should handle with care and communicate in a right way. The nurse should apply technique for keeping the attention of the patients. There are some techniques to capture the attention of patients. Those are eye contact, smiling face, body language gestures etc. References: Laleh Loghmani, A. (2014). Factors Affecting the Nurse-Patients Family Communication in Intensive CareUnit of Kerman: a Qualitative Study.Journal Of Caring Sciences,3(1), 67. doi:10.5681/jcs.2014.008 Nursetogether.com,. (2011).Why Communication in the Nursing Profession is Important? | Nurse Articles | NurseTogether.com. Retrieved 14 March 2015, from https://www.nursetogether.com/why-communication-in-the-nursing-profession-is-important Effective communication: Principle of Nursing Practice E. (2015). Retrieved 14 March 2015, from https://www.rcn.org.uk/__data/assets/pdf_file/0005/380795/Nursing_Standard_Principle_E_April11_563KB.pdf Helpguide.org,. (2015).Dementia and Alzheimers Care: Planning and Preparing for the Road Ahead. Retrieved 18 March 2015, from https://www.helpguide.org/articles/alzheimers-dementia/dementia-and-alzheimers-care.htm